Value Proposition
Posted on | October 16, 2008 | No Comments
In a business, how you differentiate yourself from a competitor is called the value proposition. In mastering, some studio’s value proposition is having a “secret sauce”. But I think that a value proposition that’s just as important is a “do no harm” credo.
This falls into the ZenMastering tagline “analog warmth, digital precision”. I deliver the “colored” sound people want, but not at the expense of my own sense of professionalism in regard to making something really sound better.
The hallmark of great recordings is a clarity and realism that makes you think you’re “there”. It takes a lot of knowledge to get that sound, and there’s a lot of value in it for the musician.
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From Ohm to Om reflects the opinions of mastering engineer Paul Abbott, owner of San Diego's ZenMastering.
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