Hear with Your Ears, Not Your Eyes
Posted on | November 11, 2008 | No Comments
So many times in audio, people focus on the things they can see. What mics does a studio have? What compressors, reverbs, or equalizers? It’s pretty simple to see why…I mean, why would you invest money in gear no one can see when you’ll get more clients with knobby knobs and flashing lights? Well, because of sound quality.
At ZenMastering, the soundcard we use costs more than the computer it sits in. Then it travels down an audiophile 75-ohm digital cable. Then into a world-class D/A converter, which has audiophile balanced interconnects taking it to the speaker’s amplifiers.
None of this is evident to the client, but it makes a world of difference in our sound. Compromise on areas like this, and the gear you can see is a lot less effective.
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