The Effectiveness of Print Advertising

Posted on | January 27, 2009 | No Comments

I advertise for ZenMastering in a number of online forums: Google’s AdWords being the most prominent. But also weekly newspaper websites like OC Weekly and the San Diego Reader.

Last year I decided to make a more concerted effort to reach local musicians and ran print ads in three of San Diego’s biggest music events:

• The San Diego Music Awards
• San Diego Indie Music Fest
• North By Northpark

In each of these event’s programs I ran a full-page four-color ad. Very prominent. Yet I don’t think that my local clientele went up at all in 2008.

It makes me wonder about the effectiveness of print advertising. I reach people in San Diego and around the globe much more effectively with online (keyword targeted) advertising.

Comments

Archives

• January 2012
• December 2011
• November 2011
• October 2011
• August 2011
• July 2011
• May 2011
• April 2011
• March 2011
• February 2011
• January 2011
• December 2010
• November 2010
• October 2010
• September 2010
• August 2010
• July 2010
• June 2010
• May 2010
• April 2010
• March 2010
• February 2010
• January 2010
• December 2009
• November 2009
• October 2009
• September 2009
• August 2009
• July 2009
• June 2009
• May 2009
• April 2009
• March 2009
• February 2009
• January 2009
• December 2008
• November 2008
• October 2008
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008
• March 2008
• January 2008
• May 2007
• February 2007
• January 2007

About This Blog

From Ohm to Om reflects the opinions of mastering engineer Paul Abbott, owner of San Diego's ZenMastering.

We welcome comments from readers...pro or con!

Subscribe to our feed

Search

Admin

• Log in
• Wordpress
• 
• XHTML