Everything Became Clear
Posted on | November 15, 2009 | No Comments
For years I’ve had people, completely unsolicited, send e-mails about how ZenMastering’s web site conveys a sense of integrity to them. They would say things like, “I don’t know what it is about your site, but I get the sense you know what you’re doing and I can trust you.”
I always figured they were a bit nuts. I’d never had an experience of viewing a site and feeling compelled, one way or another, about their trustworthiness. I mean, business is business and some people can design a good site and clearly convey their thoughts and other people can’t.
Recently, though, I’ve been doing some online research for a high-quality, second hand reel-to-reel recorder. And there are only a handful of places to really look for such an item. In the process, I came across two companies that had machines I’d consider purchasing. One had a well-designed site and the other didn’t.
The company who’s site that was, umm…”bad”, never seemed to answer my questions directly and had a condescending tone. They always referred me back to a page that didn’t answer my question, but just explained how much their services cost. And it always took me five clicks to get there. They seemed coy and their site unclear, and nothing on the site was easy to find. However, the company with the well-organized and clear site was very prompt in answering my questions and gave me nothing but good advice…and a good feeling that I could trust them.
It finally became clear to me that a site can, unwittingly, convey a company’s business ethics…and even ulterior motives. Now I don’t think all those people who wrote me e-mails over the years are crazy. Good thing I never told them what I thought.
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From Ohm to Om reflects the opinions of mastering engineer Paul Abbott, owner of San Diego's ZenMastering.
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